American marketing types love to affix the word “new” to things. New and Improved. All New. New Release. New Formula. Hell, even Coca-Cola up and went the “new” route, having somehow convinced themselves that selling the world’s most recognizable and successful product was putting the company at a competitive disadvantage.
Some other ones I always hear are fastback, notchback, pillarless coupe, two door sedan, cabriolet, and spyder. The last two may just be VW and Mitsubishi respectively trying to differentiate their convertibles from their other models, but why not just call it a convertible? Sheesh.
Sweet merciful crap. That’s about to become the ugliest car on the road since The Homer (”powerful like a gorilla”).
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