Christopher January 15th, 2007 12:54 PM Link
Like a lot of highly publicized — but perhaps not-entirely-rooted in market-based reality — projects, this one’s entertaining, but I wouldn’t place any bets on the likelihood that the company’s plans to, “create 300 jobs and construct a $100-million plant.” Until the market validates its willingness to pay big bucks for a bloated Elise (even with the on-demand HP benefits of an electric motor), I’m skeptical. As an owner of an Elise, I can vouch for the fact that it’s crappy at most everything, save going around a racetrack. At that, however, it’s a thing of beauty. I’m not sure “on demand” power will help it much on the track, and I can’t imagine even the most staunchly pro-green types actually enjoying living with any Elise-based vehicle on a daily basis. My two cents, but I think this car gets more attention pre-production than it will merit once it’s been built and the initial novelty (and pent-up demand) wear thin.



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