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Winding Road

Vintage Video Vendition:
Boing Vs. Hmmm

Written By: Seyth Miersma

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Jingle quality can really make or break a commercial. Done right, a good jingle can stay in one’s head for days, constantly reinforcing the message advertisers are trying to communicate, and the products they’re trying to ply. Done wrong, well it’s awfully easy to change that channel.

Mazda’s Zoom-Zoom-Zoom spots certainly are of the catchy variety. Perhaps it took near misses like this song, extolling the musical virtues of Mazda’s RX-3 rotary engine versus those of a piston engine, to help them figure it out.

+ YouTube: Mazda RX-3 Commercial

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3 Comments

smokeydog001 July 31st, 2007 1:00 PM Link

I’d forgotten how great that one was!

Ducati Major July 31st, 2007 3:17 PM Link

The chick is fine, but the rotary engine isn’t here to stay. I’m sure the guy would rather ride the girl than the Mazda, too.

Alexander López July 31st, 2007 5:22 PM Link

Well, catchy it is. After enjoying this commercial, all I can remember is ‘Boing, Boing, Boing, Boing…’

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