NextAutos.com » Saab Partners with Sweden’s ICEHOTEL for Brand Experience

Saab Partners with Sweden’s ICEHOTEL for Brand Experience

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For those not familiar, The ICEHOTEL in Jukkasjärvi, Sweden is exactly what you think it is; a hotel completely sculpted from ice. Now, Saab chief designer Simon Padian and leading ICEHOTEL designer Tjåsa Gusfors have installed a suite dedicated to the Swedish-maker.

The “Saab Move Your Mind Room

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