Most companies would be thrilled to have the rights to air a 30-second commercial during the Super Bowl, let alone two of the valuable ads. But as late as the first part of this week, automaker Hyundai was said to be feeling a twinge of buyer’s remorse over just such a brace of ads.
Hyundai had purchased two spots in the second half of the February 3 game on Fox, but had made some noise about the wisdom of that move in our weakening economy.
(Click through the jump to read more about the Hyundai Super Bowl ads.)
At a rate of up to $3 million per 30-seconds, the automaker had postulated that it may have made an expensive error. The problem, Hyundai executives have said, was that the company wasn’t sure it would have “something really interesting to put forth,” a fate worse than not buying the time to begin with.
Hyundai has now confirmed that it will indeed run the Super Bowl spots, even submitting storyboards to Fox in an effort to soothe the network’s fears. We would like to think that we can expect some Genesis goodness to come out of the high-profile ads; in an effort to capitalize on some of the buzz Hyundai had built at recent auto shows.
Chances are we would have been watching the game anyway, but with the new Hyundai drama, consider it a “can’t miss.”
+ Automotive News: Hyundai to keep ads in Super Bowl (subscription may be required)
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Probably like FOX, I’m thinking why in the world would you purchase not one but two 30 second spots if no one is going to remember it after the airing. Its the biggest day in advertising, and they are worried about not having much to show. Hopefully they work their creative butts off so that next year is not such a gamble. Catch the commercials again on Monday at Firebrand or at 11pm on ION TV with a special one hour of the newest and classic commercials from Super Bowl. Firebrand Monday: http://firebrandmonday.smnr.us/.
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