Send to a friendjohn July 9th, 2007 12:15 PM Link
i love it when commercials prove absolutely nothing about a car.
Vintage Video Vendition: “Let’s Go Terraplaning!”
Written By: Chris Paukert
In-theater advertisements have come into vogue in recent years (much to the lament of many movie-goers –Ed.), but they’re hardly a new idea. Back before television was a viable marketing medium, they were one of the few ways to show off one’s wares to consumers with sound and motion.
This 1930’s Essex Terraplane advertorial shows what lengths automakers were willing to go to in order to make their vehicles stand out. In this reel, stuntman “Boots” La Boutillier dangles below a biplane and jumps onto a speeding Essex with a specially-mounted platform.
Enjoy.
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4 Comments
John Carder July 9th, 2007 1:05 PM Link
Actually, it proves how bad shape the company was in. They were reduced to giving them away, since they couldn’t sell them. Not the car’s fault, as much as it was the overall economy, at that time.
André July 9th, 2007 4:02 PM Link
Thanks for pointing that out. E.L. Cord’s cars today are the most desirable of the 1930s; his enterprise, like most smaller independents, was unable to last in a decade of poverty. Essex was a division of Hudson founded in 1918. It built and sold affordable touring cars in the Roaring Twenties, distinguishing itself from the hordeof other carmakers in the field. The marque was retired in 1932 after the launch of the Terraplane.
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