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Winding Road

Video: Japanese Man Lives Secret Double Life in Japanese BMW Spot

Written By: Seyth Miersma

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You might not have a lot in common with the 7-series owner in this Japanese BMW commercial…unless you’re a stone cold playa.

From working, to surfing, to entertaining your mistress on a yacht with your gym socks on, the life of a 7-series owner is a complex existence. Especially in this ad, set to chill out smooth rock, which shows a white-collar life of work, play, and lies. Perhaps this is the dream of aspiring Japanese BMW owners, or perhaps it’s just straight pimping. Play on.

+ YouTube: BMW (JAPAN) 7 series

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8 Comments

Ducati Minor September 27th, 2007 7:02 PM Link

It’s funny to know that the Japanese upper-class chooses to buy European sedans over their own in the real world.

Jonathan Fung [Gotakon] September 27th, 2007 10:07 PM Link

Conspicuous consumption at its finest.

detroit9000 September 27th, 2007 10:39 PM Link

The choice of philanderers! Of course I love my wife with my whole heart - I provide her to a thighmaster and a tennis outfit. But I can’t shake my affliction for graduate students who have hairy armpits!

Michael September 28th, 2007 9:34 AM Link

Did anyone looked closely, or is me who is getting old: it was “round eye” in the video driving, surfing and playing guitar. How the hell they plan to sell BMW in Japan if characters are not Japanese? BTW, in Japan there is no stigma attached with having mistress on the side (as well as it is not a problem to be with a geisha). The same applies to a wife (minus geisha).

Iain September 28th, 2007 11:52 AM Link

So where did he put the surfboard? No rack on the 7 series and the seats don’t fold….I guess in this idealized world this guy lives it, that is a minor issue.

Michael September 28th, 2007 1:05 PM Link

That’s what his entourage is for. Why should he carry around his stuff when someone else can do it for him?

Ducati Major September 29th, 2007 11:42 AM Link

It’s funny to know that the American upper-class choose to buy European sedans over their own in the real world.

jimmy September 29th, 2007 11:43 AM Link

2 ladies? a BMW 7-series driver should have at least 5 ladies at his disposal.

This commercial has surely been dumbed down to reduce its offenses to the conservative population.

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