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Winding Road

Acura to Bring Color and Trim Display to Auto Shows

Written By: Phil Floraday

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Acura is going to let anyone inside the Detroit, Chicago, New York, or Los Angeles Auto Shows have a crack at configuring a 2008 Acura. The mobile displays allow potential customers to spec out a vehicle and select the color of the finished car right inside the Acura display area. Of course the same thing can be done on the Acura website, but perhaps there’s something to specing out a car you’re actually looking at that will convert more of these shoppers into buyers.

Would you prefer to spec out your Acura on the floor of an auto show or from the comfort of your home office? Let us know in comments.

+ Born Rich: Acura Color & Trim interactive touch screen experience

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← Caption It: Don’t Mess with Her, She’s Packing   David E. Davis, Jr.: American Driver →

One Comment

smokyburnout December 30th, 2007 7:37 PM Link

configuring a car on the computer and then going over and actually sitting in one sounds great on paper… but i’ve found that at big auto shows, like the ones they’re bringing this to, if you want to sit in something that isn’t, say, a Kia, you’re going to have to wait a while (if they let you sit in it at all.) that’s one of my main reasons for going to smaller auto shows, but they don’t usually bring this kind of stuff to those shows (i saw a system like this at the Dodge booth at the Hartford show this year, but it wasn’t actually working).

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