Saturn Sales per Franchise Rise in 2007, Hummer Stumbles
Two General Motors brands were at opposite ends of consumers shopping lists during 2007, with new sales statistics showing big changes in segment popularity.
GM’s Saturn brand was tied for the greatest jump up in new vehicle registrations per franchise last year, up by 55 over 2006 to a total of 479 registrations. BMW showed the same improvement for the year.
Meanwhile Hummer had a less auspicious sales year, with the average franchise registering just 285 new vehicles in 2007. That number was a drop of 90 from 2006, just beating out American Honda, which recorded a drop of 89 registrations per franchise, for the worst year-over-year performance.
Saturn’s success can be partly attributed to an influx of new vehicles, the brand’s greater fuel economy across the range, and rising fuel costs. Conversely Hummer’s slack sales can be attributed to a general decline in the large SUV segment in the U.S.
+ Automotive News: Hummer plummets, Saturn soars in sales per franchise (subscription required)
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Comments
VMMVMMM
I contributed to that jump. Purchased a Saturn Outlook last year and absolutely love it. Saturn has hopefully been a great example to GM of how relevant and exciting products equate to higher sales.
B
People are still buying Hummers??
JOHND
American Honda's drop was due to the Acura brand.
mo
add to the acura brand, the boring looking accord, which still work on 5-auto gearbox. if the malibu got a 6-auto, how could honda stick to 5. the new accord is a major disappointment for me.
Ducati Minor
I listened to a young woman and a man speak of their new Hummer H3s, which they purchased for around $30K. I found it absurd when I heard this, as the thought of boasting over such thirsty sport-utes in times of unseen highs in gas, bankruptcies, and home foreclosures.
I would like to be one of those new Saturn owners. The Astra is almost in my beer budget, but needs a better auto tranny and a stronger engine. I am especially dreaming of one since my little Ford is now busted thanks to a careless truck driver.
Mena
Despite what the news people tell you, not everyone is doing bad financially. Foreclosures are at 1% of all households nationwide. 99% are NOT in foreclosure. Hardly a crisis. The news and their supporting wankers make it sound like everyone is in foreclosure but facts are facts. 1% is a footnote (unless you're the one losing your house).
a_meehan
Or unless 1% is more than it has been in 30 years...
Ducati Minor
Mena, who said 99% were?
These two were not rich people.
Brock
I guess freedom to purchase the vehicle of one's choice really pisses some people off.
dante
It does when we all have to pay for it with higher gas prices. Like the obese, alcoholics, and drug addicts that cause all our health insurance premiums to be higher.
Brock
Deceptive analogy.Oil to Hummer does not equate to physical condition and insurance. Do the obese cause higher food prices? I didn't know there was a correlation between the price the neighborhood 7-11 charges for a suitcase pack of Bud and the number of local alcoholics. Higher gas prices come from artificially constrained supply due to greedy, short-sighted or simply ignorant political agendas that stifle exploration, recovery, distillation and distribution of the most efficent automotive energy source, which is, of course, oil. Now, as to those high insurance prices, I'm sure that once you decide for us that which we should drive, you will then decide how we should eat, drink, exercise and if our genetic make-up is satisfactory for procreation, 'cause it's for the common good.When do you send out the trucks for the obese, the drunks, the smokers and the genetically infirm to be rounded up for your "re-education" camps?
Ducati Minor
Brock, everyone knows the obese consume 97% of the food in America, use up 95% of a Medicare, eat small pets, and steal the souls of children. If you went to UC Boulder like me, you'd know that.
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