Chrysler to Close California Design Studio
Chrysler has announced that it will be closing its California-based Pacifica Advanced Product Design Center in Carlsbad, consolidating all future design work to the company’s Auburn Hills, Michigan corporate headquarters.
The Pacifica studio was responsible for such notable recent vehicles as the 300 sedan, the Dodge Challenger, and of course the Pacifica CUV. Chrysler will shut down the studio, which has been in operation since the late 1980’s, as a further part of its plan to control costs and reduce redundant operations within the company.
Chrysler said in a statement that the move was designed to, “help Chrysler become a more globally focused manufacturer,
Comments
chartguy
If there was any question that Chrysler was not going to succeed under the new regime, this answered it. They've just killed the source of their few recent successes.
Ducati Minor
What successes? The Pacifica? Let's face it: the Pacifica center, nice as it was, didn't produce a lot of creativity. The Challenger is a retro take on a thirty-eight-year-old car, and the 300 was a low-cost replication of a Bentley Arnage.
So, a design studio shuts down. They can just relocate the staff to a primary facility. I don't see the Cerberus destruction happening. Let's drop the anti-corporate jabber: this isn't Europe (thank God).
Larry Berg
Horray, more Calibers...
Bob Martel
Big mistake! The "creative types" they need will not want to live in Oakland County Michigan.
Winding Road » Archive » Bye Bye Cali: Volvo Moves U.S. HQ t
[...] like sunny California is becoming less and less attractive to automakers these days, as Volvo has announced the relocation of its U.S. [...]
Automobile News Update » Bye Bye Cali: Volvo Moves U.S. HQ t
[...] like sunny California is becoming less and less attractive to automakers these days, as Volvo has announced the relocation of its U.S. [...]
Post new comment