Cadillac GM Challenges Dealers to Repeat 2005 Sales

Cadillac general manager Jim Taylor is challenging his dealers to amp their sales up to the levels of 2005, after a modest retail dip in 2007.

General Motors’ luxury brand managed to move about 187,000 units last year, down from 192,000 in 2005. Taylor’s self-styled “reasonable challenge” is to get the brand’s sales back up to 190,000.

Cadillac sales would seem to be getting a bit of a natural boost anyway this year, the Escalade Hybrid SUV will launch in August, and the snarling CTS-V is set to follow it in September. But Taylor understands the weakening economy may make small victories important ones.

“I am being conservative because we are going into an uncertain economic state,” said Taylor.

+ Automotive News: Cadillac chief shoots for retail sales boost in ‘08 (subscription may be required)

If you’ve got an idea for Question of the Day, a funny photo for Caption It, or just want to share a news tip, let us know at windingroadtips@gmail.com