Korean Design Students Reimagine American, European Luxury
If the automotive industry is becoming increasingly global, shouldn't the automotive design industry become international as well? As more and more automakers establish design headquarters in the four corners of the globe, that's becoming the case. Even art schools around the world are catching on, educating students in yet another application for art and industrial design.
One exhibition that recently caught our attention came from Hong-ik University, a South Korean design institution. This year's senior exhibition was somewhat varied, but a number of entrants focused around re-interpreting traditional luxury sedans for a number of storied brands.
(Click through for more on Hong-ik University's recent exhibition)
Some examples, like YoungHoon Kim's BMW Concept SL, are arguably too "out there." The front fenders and profile aren't far from what's been offered on the Z4 range, but the twisted beltline and fender forms aft of the B-pillar would make even Chris Bangle blush.
Others seem to be slightly more grounded in reality. DeokGeon Bae's Bentley Next Embricos is to Walter Owens' brand as the Phantom is to Rolls-Royce: a large, powerful ultra-luxury cruiser. The fender forms are at times large and slab-sided, but if it doesn't describe the sheer magnitude of Blower Bentleys of the past, we're not sure what would.
Arguably, one of the most striking pieces happens to be JaeHo Oh's Citroen DS. Yes, the rear profile, devoid of any windows is peculiar, but the car manages to capture the original's spirit and aesthetic without being too derogative or "retro." The front fascia fits in well with Citroen's current design language, albeit it incorporates the distinctive hood bubble and grille opening of the second-generation DS.
Still, we wouldn't doubt that any of this talent couldn't be put to use in any design studio, regardless of what market it was situated in.

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