Japan Report: Another Nissan GT-R Launch Party

Tokyo rocked to the beat of a wild party today when Nissan launched the new GT-R…underground, in the soon-to-be opened Yamate roadway Tunnel.

Yes, welcome to the “Tokyo Underground Night Nissan GT-R X Shutoko Yamate Tunnel,” a wacky, all-guns-blazing launch party for the GT-R, on the eve of the new 480 horsepower superhero going on sale, in Japan, on Thursday, December 6.

Tokyo has a mass of overhead roadways that form the Shutoko expressway, roads which circle the city and in parts also dive underground.

Ah yes, but the Shutoko also happens to be a legendary late night raceway for gearheads with pumped up GT-Rs, Evos and STIs (also featuring on several video games). It is, you could say, Tokyo’s very own answer to Detroit’s Woodwood Avenue.

(Click through to read more about the latest launch party for the Nissan GT-R.)

So in the Yamate Tunnel that forms a brand new section of the Shutoko, the Nissan creatives saw an ice cool launch venue for the GT-R. Beforehand, Nissan said the “evening promises a unique experience.” No kidding…

Not that this is the first time the GT-R’s appeared underground, of course. In the days leading up to its crowd-pulling Tokyo Motor Show reveal on October 24, Nissan staged a media preview for the GT-R below decks in Odaiba, on the Tokyo waterfront.

But the Yamate Tunnel stunt, with GT-Rs roaring past the media hordes, celebrity guest spots and a ‘dry’ (no alcohol) reception for the press deep underground afterwards topped all that .