Swedish furniture retailer IKEA has found a novel way to introduce itself to the residents of its newest location, Kobe, Japan.

IKEA has taken over the Kobe Portliner Monorail; creating a kind of involuntary moving showroom for those commuting to Port Island, the home of the retailer’s newest store. The train has been enlivened with brightly printed fabrics covering the seats, and curtains hanging on the once bare windows. IKEA made sure that even those down on the streets would get the message of the new store, by covering the train’s exterior in a livery reminiscent of more IKEA products.

Check out some images of the train, inside and out, in our gallery below.

+ Pink Tentacle: IKEA decks out Kobe train

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