Despite earlier reports flying around the blogosphere that Tata Motors would acquire Jaguar and Land Rover, then sell Jag and move LR to India, Ratan Tata maintains that his company will retain the British heritage of the two.

"Our plan would be to retain the image, the touch and the feel of Jaguar and Land Rover. We will not tinker with the brands in any way. They are special global brands and whoever acquires them has a responsibility to nurture them and enable them to prosper," Tata said at the Geneva Motor Show.

He also said that Tata would not move Jaguar or Land Rover production from the UK, as was speculated and feared by the UK labor unions. He said, “We are conscious that the brands belong to Britain. These brands will continue to belong to Britain.