Mini Takes it to the Streets with Guerilla Ad Campaign
Banned after only three days of play, this interactive movie featuring Mini’s Clubman is the latest in a line of guerrilla marketing for the brand.
The ad, projected onto Frankfurt’s Messeturm building, was removed after causing “a lot of pressure for competitors.
Comments
Alexander López
That projection is awesome! Too bad competitor's advertiding campaigns ain't that innovative. Shame on them.
Sean
I wouldn't want that crap projected onto my property.
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[...] has made an art out of ways to advertise its product in funky, hip, and sometimes baffling fashion, adding to the already bright halo of cool that surrounds the [...]
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