Report: Hyundai Planning New Luxury Division
A Hyundai executive has revealed that the Korean automaker has plans to launch a luxury division, wholly separate from its current offerings. The new premium brand will initially be launched for the Chinese market only and should be in place by 2010. Hyundai sales executive Young-Key Koo told China Daily in a recent interview that the automaker was targeting the successes of its Japanese rivals with the new premium division. “In 2010, we will officially launch our luxury brand name and logo along the lines of Toyota’s Lexus, Nissan’s Infiniti and Honda’s Acura. All of our luxury models will have the new badge,
Comments
Leo H
Go for it ...
Reilly
I agree. This should have been done before the Genesis launch.
X3 SoB
Yes, the Genesis should have been the launch vehicle. This would make for a great Question of the Day: What would be a good name for Hyundai's premium brand?
Kroum
Good idea, X3. They should run a contest with a $100K cash reward.
Fred
Genesis itself sounds good for the new luxury division.
mbslrm
The Genesis should have been the launch vehicle of said brand.
Trinks
But will it sell in Peoria? I don't think the U.S. market can sustain another luxury brand, if they decide to bring it here. Still, hopefully we'll get the same models at a lower price point with a slanted H on the hood.
Cicero
In the USA Hyundai should try moving upmarket, especially since they are working on a Haldex awd system for their cars, so they could target Audi
Winding Road » Archive » Question of the Day: What Should Hy
[...] today’s unveiling of the exciting new Genesis Coupe, and yesterday’s announcement about a potential new luxury brand launching in China, we thought it would be a good time to ask a question about Hyundai. So, if you were the boss of [...]
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