After officially launching its compact commercial van Nemo last month in Amsterdam, Citroen is using the Bologna Motor Show as the venue to show off the first Nemo concept, the Concetto.

(Click through the link to read more about the new Nemo including Citroen’s short press release.)

The Concetto is a styling exercise taking off with the theme of Disney’s clown fish hero from the 2003 massive animated hit Finding Nemo. Citroen hopes that the concept will accent the customization possibilities and fun of its small van.

While the orange and black spangles on the Citroen’s exterior surfaces work well in a playful way, the rather literal translation from the movie to the interior of the Nemo is a bit on the gauche side.

After presenting Nemo at the Road Transport Show in Amsterdam in October 2007, Citroën is displaying NEMO CONCETTO at the 2007 Bologna Motor Show. Nemo Concetto is a take on a concept car based on Nemo, a compact, practical and intelligent vehicle that lends itself particularly well to this type of exercise.
Nemo Concetto is a nod to Disney's clown fish hero, with its orange and white colour scheme. It illustrates the world and values of Nemo, as well as highlighting the many possible ways of customising this vehicle.

Completely Nemo!

Nemo Concetto illustrates the astonishing closeness between the Citroën Nemo and its clown fish homonym.

Like the fish, Nemo Concetto can be considered as "small" among its peers. However, its size is an asset, since it is able to nip in and out of traffic easily.