Robocar 2057: The Audi Virtuea Quattro Concept

Every year one of the highlights of the LA Auto Show is the design challenge throw down for the automakers. This year’s theme “Robocar 2057” pits some of the world’s most creative minds against each other in a battle to create the most unique vision of the motoring future.

Audi weighs in with an entry called the Virtuea Quattro. Virtuea is a hydrogen-powered single-seater that allows the user to change the vehicle’s appearance through the use of a projected hologram. With such an intangible visage no physical materials are required to build the car of one’s dreams, helping to minimize the environmental impact of the Audi.

Follow along as we bring you all eight of the Design Los Angeles concepts and vote for your favorite in ‘comments’.

(Click on the thumbnails below to launch a gallery of Virtuea Quattro images or on the jump to read Audi’s official design summary.)

Audi Virtuea Quattro
It’s the year 2057 and Audi continues to revolutionize through technology, offering a hydrogen-powered vehicle that combines artificial intelligence with avenues of self expression.

This single-seat, autonomous driving machine functions as a solid unit at its core, while providing a myriad of possible holographic exteriors stored in a library and accessible through the vehicle’s interactive holographic interface.

Virtuea’s holographic exterior provides a variety of possibilities, allowing the driver to select from the most innovative designs from one minute to the next. The vehicles image can now be proudly displayed without environmental impact as no physical materials are needed regardless of size.

Audi takes pride in introducing personal transportation that combines passion with intelligence, which not only positively affects the environment but your life as well.

Volkswagen/Audi Design Center California
Design Team: Heather Shaw
Jae Min
Mattijs Van Tuijl
Karl Strahlendorf
Christian Schoen