Bertone, B.A.T. 11 Concept Skipping Geneva Motor Show
Even amidst the financial quagmire surrounding Italian design firm Bertone, we were hoping to see the firm's presence at the upcoming 2008 Geneva Motor Show - especially since we were teased with sketches of the B.A.T. 11 concept. That unfortunately won't happen, as word from Car Design News is that Bertone will be notably absent from the Swiss auto show.
Days after unveiling some details of the new B.A.T, an Alfa Romeo - based concept which was slated to appear at Geneva, the company's P.R. staff had the awkward position of announcing that neither the car or the firm would attend the show. That's unfortunate, as we were interested in seeing if the B.A.T. 11 looked better than its 8C Competizione cousin in the flesh.
Such a comparison may be a long time coming, as Bertone continues to struggle to overcome massive debts and to find a new owner. With losses totaling close to $55.4 million and a host of other European styling firms facing similar woes, neither solution may prove to be a probable reality for Bertone.
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Auto News » Bertone, B.A.T. 11 Concept Skipping Geneva Motor
[...] Effa Takaw wrote an interesting post today onHere’s a quick excerpt Even amidst the financial quagmire surrounding Italian design firm Bertone, we were hoping to see the firm’s presence at the upcoming 2008 Geneva Motor Show - especially since we were teased with sketches of the B.A.T. 11 concept. That unfortunately won’t happen, as word from Car Design News is that Bertone will be notably absent from the Swiss auto show. Days after unveiling some details of the new B.A.T, an Alfa Romeo - based concept which was slated to appear at Geneva, the company’s P.R. staff had the awkward position of announcing that neither the car or the firm would attend the show. That’s unfortunate, as we were interested in seeing if the B.A.T. 11 looked better than its 8C Competizione cousin in the flesh. Such a comparison may be a long time coming, as Bertone continues to struggle to overcome massive debts and to find a new owner. With losses totaling […] [...]
Automobile Reviews Blog » » Sorry, kids: Bertone won’t be go
[...] [Source: Car Design News via Winding Road] [...]
Sorry, kids: Bertone won’t be going to Geneva this year | zo
[...] [Source: Car Design News via Winding Road] [...]
Winding Road » Archive » Bertone Will Bring B.A.T. 11 to Gen
[...] reporting that Bertone had pulled its forthcoming B.A.T. 11 styling concept out of the Geneva Motor Show, we could be forgiven for guessing that the design house wouldn’t make it to the Swiss city at [...]
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