Even casual enthusiasts understand what Land Rover is all about: refined off-roading—roughing it without truly roughing it. So consider it a masterstroke that the automaker operates the Land Rover Experience, a growing global network of off-roading academies that coach people on how to get the best from their vehicles in brand-appropriate posh settings. In North America Land Rover runs three such schools: Quail Lodge in Carmel, California, Fairmont Le Château Montebello in Quebec, and the Biltmore Estate in Ashville, North Carolina. Land Rover maintains that it is the only manufacturer that operates a driving school year-round.

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