GM Rated Best at Customer Loyalty
Last week General Motors was rated as the top “overall manufacturer
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Cars » GM Rated Best at Customer Loyalty
[...] Dustin P. Walsh wrote a fantastic post today on “GM Rated Best at Customer Loyalty”Here’s ONLY a quick extractThe 2007 Chevrolet Suburban, Cadillac Escalade, Chevrolet Silverado, Chevrolet Impala, Saturn Ion, and the Pontiac Solstice received additional customer loyalty awards. The Polk Awards are based on the state registration census … [...]
chartguy
http://usa.polk.com/News/LatestNews/news_080123.htm
These awards are based on how many owners of a vehicle traded it for the same one. So, if you're GM and make more models of vehicles than any other company, it's not surprising that someone who owned a GM traded for a GM. Toyota and GM are neck and neck in the overall sales lead, so it's not surprising that Toyota is in second for "Make Loyalty".
What I find remarkable is how low the loyalty is for ANY individual model. The "compact pickup" model loyalty winner was the Toyota Tacoma with only 17.73% of owners trading for a new one. Apparently, Lexus LS owners were very happy, with a 44.41% rating.
Russ Bellinis
Chartguy, I think the lack of loyalty to a particular model is probably more due to an individual's needs changing, rather than a disatisfaction with their present model. I suspect that the changes in fuel costs also affect the sale of new models. If you just bought a Hummer H2 in 2006 or early 2007, you would lose way too much in depreciation to trade it. On the other hand, presuming that gas prices stay above $3.00 per gallon, and even climb to $4.00 per gallon in the next year or so, expect to see owners of large pick ups and large suvs who bought them because they were fashionable rather than out of need, to selecrt smaller more fuel efficient vehicles when they trade off.
Mike F.
Not trying to be too cynical, but probably most of GM's customers who were going to leave left in the last 30 years or so. Now only the very loyal remain. Hopefully their new products have something to do it. I haven't been up close enough to them to really judge, but the press seems to like the new GM vehicles
Greg
Anyone dumb enough to buy from GM in the first place probably won't see the benefits of going to Toyota. Or they have something against buying foreign vehicles. There are still a lot of those people in America, believe it or not.
AJ
You're an elitist dick.
mo
Greg, you aparently don't live on this planet. go around the market and compare GM's malibu with the avenger, altima and accord. you'll find the avenger is way behind, however, for once i found that the malibu finishing is actually on par if not better than that of the japs (especially the interior). however, toyota recalled more cars that it sold.
now if what you said is true, you would've found ppl putting ford second and chrysler third. this is not the case.
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