GM Announces Buick Lucerne Super Pricing

General Motors announced today the pricing for the 2008 Buick Lucerne Super. The premium, full-size sedan carries an MSRP of $39,395.

The Buick Lucerne Super features a 4.6L 292-horsepower Northstar V-8, Magnetic-ride control, heated and cooled front seats, heated windshield washer fluid, remote starter, Ultrasonic Rear Parking Assist, rain-sensing wiper system, six air bags, XM-Satellite radio, and OnStar. It also features a chrome waterfall grill, dual chrome exhaust tips, a heated steering wheel, and a 280-watt Harman Kardon audio system.

In addition to the tricked-out Super trim, the Lucerne is also available in CX (MSRP of $27,520) and CXL (MSRP of $30,165) models.

(Check out the press release after the jump)

PRESS RELEASE:

DETROIT - Buick, the premium international brand of General Motors, today announced the manufacturer’s suggested retail price (MSRP) for its all-new 2008 Lucerne Super entry-luxury sedan. Buick’s most premium and powerful full-size sedan carries an MSRP of $39,395 including a $765 destination freight charge. It will be available for sale in dealer showrooms beginning in April.

The Lucerne Super features a long list of standard content exclusive to the Super badge, compelling safety features, and performance and powertrain enhancements. Pricing targets comparably equipped luxury import competitors.

Standard luxury content

2008 Buick Lucerne SuperLucerne Super has a full range of standard equipment and technologies befitting Buick’s premium image. Among them include a new 4.6L 292-horsepower Northstar V-8 engine; Magnetic Ride Control technology; premium steering gear; heated and cooled front seats; heated windshield washer fluid; QuietTuning, Buick’s exclusive process to reduce, block and absorb interior cabin noise; factory-installed remote start; Ultrasonic Rear Parking Assist; rain-sensing windshield wiper system; OnStar; XM Satellite Radio; and six air bags, including an industry-first dual-depth front passenger air bag.

2008 Buick Lucerne SuperLucerne Super’s exterior features new and exclusive features such as a chrome waterfall grille, front and rear fascias, rocker panels and dual chrome exhaust tips. Its luxury-like interior gets a leather-wrapped instrument panel with French-seam stitching; suede trim on the doors and seats; heated real walnut wood steering wheel and shifter; a Nova-silver center stack finish; a nine-speaker, 280-watt Harman Kardon audio system; six-disc, in-dash CD changer with MP3 capability; and floor mats embroidered with the Buick name and tri-shield emblem.

Available features include 18-inch chrome wheels, touch screen DVD-based map navigation, power sunroof and an Ultra Confidence package with Side Blind Zone and Lane Departure Warning safety-enhancing technologies.

A driver’s car

2008 Buick Lucerne SuperThe Lucerne Super is a driver’s car, thanks in part to its increased horsepower, enhanced chassis tuning and steering precision.

The Northstar V-8 engine produces 292 horsepower and 288 lb.-ft. of torque. The engine’s added power improves launch-acceleration and vehicle-passing capabilities. New premium steering components give the Lucerne Super improved steering precision and responsiveness.

Lucerne Super’s chassis was further tuned for a more agile ride and performance. A key enabler of the chassis is Lucerne Super’s Magnetic Ride Control technology. It has been recalibrated to give even more driver control and performance while further reducing body roll and head toss in cornering and lane changes. The system uses magnetically charged particles suspended in a synthetic fluid to continuously adjust the fluid’s viscosity to varying road surfaces and driving characteristics. It provides a quicker response than conventional valve-damping systems, while providing exceptional vehicle control and increased tire contact with the road surface.

In addition to the Super trim, Lucerne is also available in CX (MSRP of $27,520) and CXL (MSRP of $30,165) models. All Lucernes are built at GM’s Detroit-Hamtramck manufacturing facility and come with the industry’s best coverage, including a five-year/100,000-mile powertrain warranty and four-year/50,000-mile bumper-to-bumper protection.

General Motors Corp. (NYSE: GM), the world’s largest automaker, has been the annual global industry sales leader for 77 years. Founded in 1908, GM today employs about 274,000 people around the world. With global headquarters in Detroit, GM manufactures its cars and trucks in 35 countries. In 2007, nearly 9.37 million GM cars and trucks were sold globally under the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, HUMMER, Opel, Pontiac, Saab, Saturn, Vauxhall and Wuling. GM’s OnStar subsidiary is the industry leader in vehicle safety, security and information services. More information on GM can be found at www.gm.com.