Porsche and Audi Spar Over ‘RS’ Name

audittrshl.jpg

While Audi is still planning to bring forth a hotted-up version of its TT coupe by around 2010, the car’s name has been the subject of a little wrestling within the larger Volkswagen Group family.

While the new TT was originally slated to be called the TT RS, Autocar is reporting in its April 9 magazine that newly powerful VW Group voices at Porsche put the kibosh on that title. The Porsche boys have made it clear that RS belongs to them...when it comes at the end of a name.

“Porsche has the monopoly on the ‘RS’ suffix in the VW Group,

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Comments

Dustin

Kind of a non-issue... Porsche owns VW group (largely) - they can lay the smack down on Audi.

Renn Sportkennzeichnung? Nein! Nicht Ihr!

Donald

As the debate continues to rage over the Prefix/Suffix arrangement of RS between Audi and Porche, VW continues to lose market share in the US market because of poor quality and service standards.

Should one of us draw them a picture as to why this is a silly argument?

chartguy

So how hard is it to call it the RS TT? Then it's a prefix, not a suffix, and life goes on.

Jeff

Well, Porsche did use RS a long time ago. The Carrera RS was, what, 1972 as a 1973 model? And instead of making a hotted-up TT Audi should be coming to their senses and releasing the current RS6 in America.

mo

i imagine this fight like kids fight. two kids whining, the first saying "he called me a lizard puke", while the other is saying "he started it, he ate my bonbon"

  Porsche Flags Audi Use of RS Badge by AutoJab

[...] Source: Winding Road [...]

Jeff_in_SF

Porsche did use RS in 1972 but it's also currently using the RS moniker = GT3-RS. The earlier point of "Porsche group ownership of VW/Audi = Porsche will get its way" is most valid.

» Pelea entre Audi y Porsche por uso de la denominación RS |

[...] Fuente: Winding Road [...]

Rex

I'm not sure what the problem is Here?
Audi RS-TT problem solved. Porsche whatever RS.

Olivier

To the lawyers/branding people playing those silly games: Where does that leave the Porsche 911 RS America with the RS in the middle of the name.

Sibling Rivalry: Porsche and Audi fight over ‘RS’ name | Aut

[...]  [Source: Winding Road] [...]

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