Send to a friendJeb March 6th, 2007 11:13 AM Link
Needs a 3-door.
Geneva Motor Show: Mazda2 Launches To Fans Of Small Cars, Justin Timberlake
Written By: Reilly
Jumping, flipping, and dancing Gen-Yers launched Mazda’s new small car this afternoon at the Geneva Motor Show. The new Mazda2 is set to go on sale later this year in other parts of the world, although recent reports out of Geneva indicate this car will provide the platform for the Ford Fiesta, set to come to North America in the coming year or two years. Ford’s official line is that “plans to import Mazda2 to North America continue to be considered.”
Click through for more details and photos.
HIROSHIMA, Japan – Mazda Motor Corporation will showcase the world premiere of the all-new Mazda2 (known as the Mazda Demio in Japan) at the 77th annual Geneva International Motor Show to be held from Tuesday, March 6 through Sunday, March 18, 2007. Also on display at the Mazda stand will be the Mazda Hakaze design concept car and a Mazda3 (Mazda Axela in Japan) armed with Mazda’s high-powered diesel engine.
Officially titled the Salon International de l’Auto de Genève, the Geneva Motor show press days are March 6 and 7, and the public days are March 8-18. Mazda will hold its press conference on Tuesday, March 6, at 2:15 p.m. (local time).
The all-new Mazda2 is more than just a model freshening of the current Mazda2. In 2002, the Mazda6 heralded the arrival of Mazda’s new generation of Zoom-Zoom vehicles, and now the Mazda2 becomes the first of these to evolve to the next level. As such, the new Mazda2 represents the progression of Mazda’s Zoom-Zoom brand promise. Plans to import Mazda2 to North America continue to be considered. However, at this time, there is no current intention to do so.
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8 Comments
A. Wofford March 6th, 2007 11:31 AM Link
It is too soon for Mazda to make this move in the US. It would undo all the good branding work they’ve done since the initial buzz of the 6.
Bringing it as a Ford is a better idea, assuming it can compete with the Aveo, Yaris, Versa, Fit, etc.
Don March 6th, 2007 2:38 PM Link
I don’t see where this thing couldn’t compete with the Yaris/Aveo/Fit/Versa.
But get rid of the dancers.
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john July 17th, 2007 10:47 AM Link
wow. i hate advertising like this (and this is coming from a 16 year old who loves mazda). the number one way to turn the “youth market” off of something is to make it overly obvious you’re marketting something to them, and this is definetly in that category.
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