Volvo appears to be taking the import hot hatch market seriously if its new C30 display at SEMA is any indication. The traditionally staid manufacturer has gone off the deep end by cooperating with three separate tuners, Evolve Cars, Heico Sportiv (teamed with Burton Snowboards) and ipd, bringing three customized C30 hatchbacks to the show.

The yellow widebody Evolve C30 is the performer of the trio, with a twin-turbo, all-wheel drive setup that gives 507 horsepower.

The silver Heico Sportiv/Burton Snowboards has a height-adjustable suspension, one-off Toyo tires, a six-layer camouflage paint treatment, and a set of Burton snowboards and boots (natch).

Volvo tuners ipd (International Product Development) took the whole “Swedish