Mini’s John Cooper Works Cars get New Logo

minilogo1.JPG

Mini has introduced a new label to slap onto its John Cooper Works versions of the Mini. According to Edmund’s Inside Line, the company hopes the John Cooper Works logo will be synonymous with performance like the M division has become to BMW.

In a statement, the company said, “Consequently, John Cooper Works will in (the) future become an integral part of the Mini brand.

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[...] Mini John Cooper Works models will make their debut at this year’s Geneva Motor Show. The Mini John Cooper Works and the [...]

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