Lamborghini has revealed that it will set up an American sales arm, the first such in the U.S. for an Italian exotic manufacturer.

Lamborghini has recognized the need to have a tighter relationship with its important U.S. dealerships, as currently about 40 percent of the automaker’s sales come from the U.S. market. American sales have grown in the last decade for Lambo, rising from 100 units in 2001 to 900 last year, in that same time period dealerships have grown in number from 14 to 30.

No location has been specified yet for the new Automobili Lamborghini America LLC, though it’s likely to end up on one of the coasts, and be staffed by around 10 people. Former Lamborghini sales manager for the western U.S., Pietro Frigerio will head the new sales division.

+ Automotive News: Lamborghini will create U.S. sales arm (subscription may be required)