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Winding Road

Mahindra and Mahindra Eyeing Jeep

Written By: Dustin P. Walsh

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Mahindra and Mahindra is looking to expand in the global market, according to India’s Economic Times. The company is actively seeking a partner to aid it in globalization.

The company was already in the early running to purchase Land Rover and Jaguar, but, obviously, lost out to Tata. M&M vice-chairman Anand Mahindra said, “The auto industry of the future will be collaboration-driven for the benefits of scale and synergy and that’s in the DNA of Indian companies.”

The company is also reportedly in talks with Chrysler LLC over the Jeep brand – a brand the company distributed on India. However, Mahindra isn’t denying or confirming the rumor, as of yet. He said, “We are talking to automakers around the world to discover whether there are opportunities.”

Mahindra and Mahindra is already planning to bring a diesel-hybrid pickup and SUV stateside by 2010. A partnership (or flat-out ownership) of Jeep could help the company make a splash in the U.S.

+ The Economic Times: M&M in talks with Chrysler for Jeep ride


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8 Comments

chris February 11th, 2008 1:44 PM Link

I dont think Ceberus would sell off Jeep alone, that wouldnt be very smart.

Corco16446 February 11th, 2008 1:53 PM Link

Yeah Jeep has more value then Chrysler or Dodge.

As a long time Jeep loyalist I would be devastated if it got sold to Mahindra

Scratch February 11th, 2008 2:53 PM Link

At least they’re not Chinese…

Texas_Dude February 11th, 2008 3:44 PM Link

lol! @ Scratch…

94 taurus owner February 11th, 2008 6:35 PM Link

JUST KEEP ON LOOKING!!!!!!

Cicero February 11th, 2008 7:39 PM Link

Jeep is to much of a money maker to sell off, though the sale would generate a lot of money that could be dumped into the remainin two brands, keeping Jeep would be better for their dealer consolidation and help to spread out the cost of platform development by spreading out the platform among multiple brands

Jim February 12th, 2008 11:24 AM Link

Cicero, all of those things cost a lot of money and will take time and then only have a marginal chance of succeeding.

Private equity doesn’t always rebuild failing companies, just as often they gut them and break them up into pieces to be sold off. Cerebus doesn’t care about the car business, nor do they care about Chrysler’s employees or the communities that they live in. Cerebus cares only about two groups, themselves and serveral hundreds of millionaires who have invested money with them and expect a handsome return on that investment.

A sale to M&M could actually be good for Jeep. M&M is interested in selling trucks in the US and because of tariffs, it makes huge sense to manufacture them in the US. M&M could actually invest in Jeep and keep its workers employed. But for Chrysler and Dodge? Nah, not so good.

Winding Road » Archive » Jeep Accessories Now Done Before Delivery by Mopar February 18th, 2008 1:01 PM Link

[…] if you’re going to off-road your Jeep, it needs some accessories. Something Jeep dealers have known for years, but have had nothing to […]

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