Ford: Aston Martin For Sale
Written By: Chris Paukert
Jaguar. Land Rover. Volvo. Aston Martin. All of Ford’s Premium Auto Group silver appears to be on the table as part of the automaker’s bid for profitability.
According to a Dearborn press release this morning, Ford is exploring “strategic options” for its 007 brand, with “…particular emphasis on a potential sale of all or a portion of the unit.”
The storied British marque has been a bright spot in the PAG portfolio, with an expanded lineup, acclaimed styling, improved quality, and most importantly– profitability. No decision has been announced regarding any of the Blue Oval’s other premium brands, but this is the first official release we can remember that’s openly stated one of its units is up for sale.
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