BMW Considering Premium Microcar for India

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In the quickly changing world of automotive demand, luxury carmaker BMW is trying to stay ahead of the curve across the globe. The company said recently that it is considering plans to bring an electric vehicle to the U.S., and rumors have been swirling for a while that BMW may be planning a premium new take on its classic Isetta bubble car.

Now BMW may be looking to the Indian market, where the company believes that kind of premium entry into the microcar segment could be a big hit. BMW India President Peter Kronschnabl has confirmed that the company has already completed a preliminary study on the subject, but as yet has no information regarding a launch time frame for the car. BMW has made it clear that if and when they were to launch a small vehicle into the Indian marketplace, it wouldn’t be a product that would compete directly with Tata’s super cheap Nano, on price at any rate.

But there is little doubt that the German automaker is becoming increasingly interested in the possibilities that India may offer. The company has already authorized a production increase for locally built cars to 3,000 units, or 76 percent higher than last year. 80 percent of BMW’s sales last year were locally produced 3- and 5-series, but the company has stated that it will increase marketing efforts for its entire range within India.

+ World Car Fans: BMW May Join The Micro Car Fray(via Autoblog)

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Comments

FLASHPOINT

When German engineering meets Indian design...

Ramsey

One of those with a 'busa motor would be an absolute blast. That would be ridiculously fun on a track, and supremely scary on a street.

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