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Winding Road

NY Runner: Ford To Produce 450HP Foose Edition F-150

Written By: Chris Paukert

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We’ve lamented the loss of Ford’s SVT Lighting pickup for some time now, but apparently the Blue Oval is set to return to the high-performance pickup market in a big way, thanks the 2008 Foose Edition F-150.

The supercharged and intercooled truck is based on the company’s FX2 Sport F-150, and its 5.4-liter V-8 will pump out 450 horsepower (@ 5200 rpm) and 500 foot-pounds of torque (@ 4000 rpm) exclusively through a four-speed automatic.

Beyond the obvious drivetrain augmentations, the F-150 FE receives a slate of model-specific upgrades, including Eibach coils and leafs and Sachs dampers and jounce bumpers to get that gumption to the pavement, and a Ford Racing exhaust for a sportier tone and added power.

(Click through to the jump for more details, images, and Ford’s official press release)

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Exterior changes include Foose-penned aerodynamic bits (rocker moldings, flares, etc.), along with new upper and lower grilles, and so on. Naturally, a slew of graphics and badges are plastered inside-and-out, as are a set of blingy forged 22-inch wheels wrapped in Z-rated rubber.

Ford claims that the Foose Edition truck will be the fastest half-ton production truck available (Dodge’s Viper-engined RAM SRT-10 is out of production) when it hits dealers this autumn.

It’s interesting to see Ford roll out this new F-150 model just one year ahead of the next-generation truck, which effectively makes this truck a special end-of-run model. Ford officials were quick to note that their arrangement with Foose is a “partnership,” and not a one-time deal. Thus, Ford truck fans should expect to see more Foose-branded trucks as time goes on, and the agreement with the popular hot-rodder is also open to other vehicles. Word is that Chip has his eye on the Mustang…

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FORD, FOOSE CREATE ULTIMATE STREET TOUGH F-150 2008 Ford F-150 Foose Edition

* Chip Foose, star of TV’s “Overhaulin’”, designs first factory product – the 2008 Ford F-150 Foose Edition that interprets his hot-rod style through America’s favorite pickup.
* The Hot Rod Hall of Fame’s youngest inductee and Hollywood regular, on TV and as a custom vehicle builder for hit movies such as Gone in 60 Seconds.
* Foose’s design visually lowers the truck in the boulevard-cruiser spirit while maintaining the Ford F-150’s Built Ford Tough pedigree.
* The 2008 Ford F-150 Foose Edition is the most powerful half-ton truck on the market with a supercharged 5.4-liter V-8 delivering 450 hp and 500 lbs.-ft. of torque.

DEARBORN, March 30, 2007 – The Ford truck team sat down with hot rod celebrity Chip Foose last year at the Specialty Equipment Marketing Association (SEMA) convention in Las Vegas – the heart of the red-hot $34 billion auto aftermarket industry – and issued a daunting challenge:

“We asked Chip Foose to design a tough, muscular street rod based on the Ford F-150 FX2 Sport pickup that will knock the socks off even the most hard-core boulevard cruiser fan,” says Ben Poore, Ford Truck group marketing manager. “And let’s make it available in less than a year before the 2007 SEMA show.”

Less than five months later, Ford and Foose are revealing the low-slung, production-intent Ford F-150 Foose Edition show truck, a precursor to the truck that will bow in the fall of 2007 as the most powerful and fastest half-ton production truck on the planet.

But right at that table, the seven-time winner of “America’s Most Beautiful Roadster Award” waved his wand – in his case a No. 2 pencil – and sketched out a conceptual offshoot of America’s favorite pick-up that looked like a true boulevard cruiser with design elements that visually lower the truck.

Hot rod magic
It started where the Ford F-150 Foose Edition meets the road, the big 22-inch original wheels that fill the wheel wells with larger flares, causing the pickup to look lower. Foose also designed and fabricated a custom rocker panel that enhances the lowered look even though the truck was only slightly lowered.

“How the vehicle sits and how the wheels are proportioned to the body is the first essence to give it the illusion of something lower than it is,” says Foose.

Wide, bold racing stripes further accentuate the planted stance. They start at the leading edge of the hood, helping to flatten it out. The striping thins out, stretches down over the front fenders, and runs the length of the vehicle above the door handles and across the tailgate for a streamlined look from the side. Then it widens again at the tailgate for an exclamation mark.

Foose also has replaced the Ford F-150 FX2 Sport’s dark billet grille and bumper opening with a new grille design with horizontal bars that makes the frame look shorter. Then, he has surrounded the design with lower rocker moldings that seemingly further drop the pickup.

The process was easier than it sounds, Foose says, because he had a great canvas – the Ford F-150 – to work with. It was also a labor of love. Chip Foose’s personal primary ride is a souped-up 2005 Ford F-150 Lariat.

Ford engineers then took over by first creating computer renderings of Foose’s sketches. “Chip sketches on paper; he doesn’t like to use computers,” says Karen Gietzen-Stewart, business strategy manager, Ford Advanced Product Creation.

The Ford truck team analyzed these renderings to ensure the Ford F-150’s tough images was maintained. A concept truck was built and then, in early 2007, Foose flew to Detroit where he made final finishing adjustments to the design.

Foose touches are carried into the interior, with Chip Foose signature headrests and floor mats. A unique, leather-wrapped center console features a Foose-designed serialization plate with vehicle identification number (VIN) and build-sequence numbers mounted on the ashtray door.

To match its muscular look, the Ford F-150 Foose Edition is the most powerful and fastest half-ton truck on the market. The intercooled, supercharged Triton® V-8 pumps out 450 horsepower at 5,200 rpm and 500 pounds-foot of torque at 4,000 rpm.

“The Ford F-150 Foose Edition is the fastest truck period,” says Matt O’Leary, Ford F-150 chief engineer. “And it’s the only performance vehicle to offer the flexibility of the pickup bed.”

Ford F-150 leads huge customization industry
The Ford F-150 was named the “most accessory friendly pick-up” by SEMA, the trade group that keeps tabs on the aftermarket – an industry that has grown eight to 10 percent the past 10 years. Customers also prefer the Ford F-150 for personalization as they currently spend nearly $1,700 each to customize it – more than double the rate in 2004 and more than any other competitive truck.

“The Ford F-150 lends itself to accenting because it’s so recognizable as America’s favorite pickup. It’s already widely accepted because it comes in the most varieties and customers spend more on it than any other truck to personalize it even further,” says Foose. “And it’s clean, too. That’s why I drive an F-150 – it’s great looking, powerful and yet very minimalist in its design.”

Ford’s overall customization business grew 50 percent in 2006, far outpacing all other automakers, and is expected to double by 2008. This growth has been driven by full factory-customized vehicles – such as the Harley-Davidson™ and FX2 Sport F-150 model – versus individual parts sales.

“This is really a fashion industry,” says SEMA’s Peter MacGillivray. “Consumers want to put their personal stamps on everything they buy – from personalized rings to build-a-teddy-bear – and everybody knows that ‘you are what you drive.’ The Foose Edition is a fantastic collaboration between Chip Foose and Ford.

“It’s a vehicle that will be embraced by all kinds of buyers – not just the hard-core enthusiast who really knows the Ford F-150’s heritage and Chip’s track record, but also people who are just into cool cars and trucks. Couple that with Chip’s celebrity and broad appeal – there are millions of excited consumers from his TV show – and I think Ford’s got a real winner here.”

The Ford F-150 already offers the most models and configurations – five series and 60 major variations – of any half-ton truck. Ford also continues its long-time truck heritage of building specialized models to appeal to the growing number of niche customers. Poore says the F-150 has led the trend of pickups going mainstream.

“Chip Foose is similarly reaching beyond traditional automotive audiences and will help Ford trucks reach an even broader audience with the 2008 Ford F-150 Foose Edition,” says Poore.

The 2008 Ford F-150 Foose Edition will begin life as an FX2 Sport model from the Kansas City Assembly Plant. The unique Foose elements will be customized at a modification center before being shipped to Ford dealers. The truck will go on sale by early 2008.

Foose’s quick ascent
Ask his fellow auto designers and fans – from J Mays to Jay Leno – about Chip Foose’s artistic style and you’ll hear the words “clean” and “minimal styling” a lot.

“It’s sweet and juicy, pared down and minimal, but it pops with that quintessential Southern California hot-rod flavor,” says Mays, Ford Motor Company Group Vice President, Design, and Chief Creative Officer. Chip Foose, the driving force behind Foose Design, based in Huntington Beach, California. His legacy began at the age of seven when Chip began helping out his father, Sam Foose, himself a hot rod legend, at his project design firm. By age 12, Chip had painted his first car.

But it was a chance meeting with famed Tucker and former Ford Motor Company designer Alex Tremulus that inspired Chip to attend the Art Center College of Design in Pasadena, California, from which he graduated with honors in 1990.

Working for several designers and fabricators in the 1990s, Foose was instrumental in designing and building signature street rods, customs, studio vehicles and show cars for such films as Blade Runner, Robo Cop and Gone in 60 Seconds.

In November 1990, Chip began his association with legendary customizer Boyd Coddington at Hot Rods by Boyd, where he was responsible for many internationally known vehicles, including Roadster, Sportstar, the Boydster I and II and Boyd Air.

In 1998, Chip left to form Foose Design with his wife, Lynne. His career includes numerous industry honors, including being the youngest member ever inducted into the Hot Rod Hall of Fame (at age 33) in 1997.

In 2002, Foose went mainstream when he was featured on the Discovery Channel’s “Rides” documentary that aired repeatedly on The Learning Channel in early 2003. The show featured many of Chip’s award-winning vehicles and allowed viewers to watch him conceptualize and re-design a 2002 Ford Thunderbird called “Speedbird” that debuted at the Specialty Equipment Market Association (SEMA) Show and received Ford’s “Best of Show” award. Today, Chip and his Foose Design crew star in the popular series “Overhaulin’” that airs on The Learning Channel and has captured the imagination of not only automotive fans, but the general public, because of its humor and humanity. The premise is to “steal” a wreck from an unsuspecting owner and then return it as a completely tricked-out Dream Car.

Leaders of the trade
Ford F-Series trucks recently marked 30 years as the best selling truck in America and 25 years as the best selling vehicle in America. 2007 also marks the introduction of the new 2008 F-Series Super Duty with Ford’s newest, most capable truck arriving at dealerships now.

Quick Specs

Powertrain 5.4-liter Triton V-8, intercooled and supercharged

Iron block, aluminum cylinder heads
450 hp @ 5,200 rpm, 500 lbs.-ft of torque @ 4,000 rpm
Four-speed automatic transmission
Chassis

Wheelbase: 138.5 in.
Length: 224.0 in.
Height: 70.5 / 73.5
Track (f/r): 67.0 / 67.0 in.
Suspension modifications

Front tuning: Eibach coil springs, Sachs dampers, jounce bumper
Rear tuning: Eibach leaf springs, Sachs dampers, jounce bumper
Wheels/tires: 22-inch forged, polished Foose wheels and P275/45R22 Pirelli tires
Exterior modifications

Ford Racing exhaust system
Foose designed and fabricated wheel flares, lower side and front rocker moldings
Unique front fender badges
Foose-designed stripe package
Foose-designed upper and lower grilles
Interior modifications

Embroidered headrests with Chip Foose autograph
“Foose” embroidered floormats
Unique, leather-wrapped center console with personalized build sequence badge

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21 Comments

john March 30th, 2007 1:14 PM Link

Wow! Ford is so desperate they have to bastardize every product they produce. Ford has too many Special edition items. Who can keep track!? Just build better products and you won’t need to attach Pop Culture icons to them to sell.

smokeydog001 March 30th, 2007 2:30 PM Link

All things considered, its just not a ‘59 Camero!

Winding Road » Archive » What’s Next For Ford’s SVT? A Truck… March 30th, 2007 3:48 PM Link

[…] What sort of truck? Hameedi won’t say, but given the production-bound Foose Edition F-Series we showed you earlier today, it’s safe to say that an F-150 would be redundant. When pressed, the Ford engineer admitted that his definition of “truck” is “a body-on-frame vehicle.” In other words, SUVs remain on the table. […]

Don March 30th, 2007 5:05 PM Link

Hey John, why don’t you copy/paste the exact same comment in EVERY article about Ford?

Jeff March 30th, 2007 6:14 PM Link

That would be CamAro, smokey.

Hey, Ford - here’s what I’d like to see:

An AWD Taurus SVT. No need for a unique engine like past SHOs, just take a page from the Contour SVT book and give it the ExtrudeHone treatment and an appearance and handling package.

Enough with these gas-guzzling trucks you’re going to have to cancel in five years because of gas prices.

Jesda March 30th, 2007 9:10 PM Link

I dont care what anyone says. Thats a cool truck.

Johnny Rocket March 31st, 2007 12:32 AM Link

I’ll PASS…

A. Wofford March 31st, 2007 12:37 AM Link

No on buys these trucks for gas milage. Kinda how they don’t buy Camrys to be cool.

john March 31st, 2007 1:33 AM Link

Hey Don, maybe Ford should try something different. Then my remarks wouldn’t be true for every vehicle they try to produce.

Daniel March 31st, 2007 10:39 AM Link

I would but that thing in a heartbeat of course im a big Ford Truck fan. You all need to quit bitchin about Ford coming out with all these special editions for the F-150 and Expys. It is obvious that they sell or Ford wouldn’t make them if they didn’t so just chill out with the constant bashing of FoMoCo I drive a F-150 and so do my parents and they are excellent.

Jesda March 31st, 2007 5:32 PM Link

“Wow! Ford is so desperate they have to bastardize every product they produce.”

The F-150 is fatherless?

Johnny Rocket April 1st, 2007 1:51 AM Link

I had a tough race with one of these guys in Modesto. My ‘93 Pontiac van was barely able to beat the Ford guy out. Real tough. Foose’s 450 hp really shows in the zero-to-sixty time of two weeks.

blautens April 2nd, 2007 1:31 PM Link

The only thing a Foose Edition F150 will do is steal some sales from a Roush F150.

Both are pointless, time consuming exercises in futility, and does little for a company like Ford. It’s worse than rearranging the deck chairs on the Titanic, because they’re taking the time to slap some “custom” badging and nice cushions on them first.

But it does make me giggle…I can’t wait to see the Force Edition Focus…

Winding Road » Archive » New York Auto Show: WINDING ROAD Hits The Scene April 4th, 2007 8:11 AM Link

[…] On today’s docket, we look forward to seeing new small cars from GM, special-edition variants of current Ford models, Infiniti’s new G37 coupe and EX Concept, Lexus’ refreshed and upgraded LX sport-ute, the much-anticipated Hyundai Concept Genesis, and much more. […]

Winding Road » Archive » New York Auto Show: Funkmaster Flex All About Patriotic Kicks April 4th, 2007 1:51 PM Link

[…] He was sitting next to none other than Chip Foose, another new FoMoCo partner, but our Nate Luzod reports that his shoes weren’t nearly as interesting. Pity. […]

F-150 Hotrod September 13th, 2007 12:13 PM Link

Ford knows how to build them, thats why they can make such cool trucks. Look at chev and dodge, what do they got, nothing.

Owner of a harley f-150 October 5th, 2007 5:23 PM Link

You guys are judging this truck by what an article says? And how it looks? Yall’ are judging it by what you “heard” about it. You guys have NO taste at all(except for a couple of you) Unless you own it like i do, why don’t you shut your mouth, because you have no idea how amazing this truck is. I dont have the Foose edition but damnit I wish I did. If Ford makes it, and I have it, then obviously it is gonna sell.

“The only thing a Foose Edition F150 will do is steal some sales from a Roush F150.

Both are pointless, time consuming exercises in futility, and does little for a company like Ford. It’s worse than rearranging the deck chairs on the Titanic, because they’re taking the time to slap some “custom” badging and nice cushions on them first.”

ummm..duh? Why do you think this truck is badass? The interior is just as good as the exterior.

Bill October 25th, 2007 12:36 PM Link

Many of us “old heads” in the concept/fab/prototype industry who have worked with “real greats” over the years (Such as the late Larry Shinoda to site one example) can look at who’s been, who is now, who’s good and who’s not, and can say without a doubt that Chip Foose is a “not” and nothing short of a hack in comparison to many other, less reputable builders out there. Hey kiddies, your money though, so spend, wait waste it how ever you like !

drew and jon( fords riders) February 14th, 2008 2:13 PM Link

are yal retarded? the foose edition f-150 will stomp any ss silverado there is or dodge daytona. come on seriously. i have a chevy i bought a ford this summer and havent drove the chevy since then. any remarks lets just line um up

FankyB March 7th, 2008 3:01 PM Link

hey jack that thing up put some BFG’s on it give it four wheel drive and you got yourself a 450 hp 4×4 with more torque than a super duty. why cant we get more HP on a normal truck. i mean come on. sweet truck but we all want more HP on the rest of the F-series trucks.

Backa March 27th, 2008 12:39 AM Link

John,you are clearly an a**hole, this is a great truck, better than most if not the best. Special edition trucks are great. I also drive a Ford and this truck incorporates some of the best designs i have seen in a while. There is a reason why Mr Foose is very well known in the Vehicle modification world, clearly he knows what he is doing as this truck has many proper design missing from many other trucks. eg; The tundra front-end is ridiculous, including the hood and the cab; the Tacoma is much better. GM’s Avalanche fender has no moldings; a truck needs proper moldings around the fender so that your tires look nice and snug underneath; likewise Nissan Titan suffers from the same problem and is also just too square around the edges. Toyota Hilux has a window line which does not run parallel to the rest of the lines of the truck. So far the only thing I would change about this truck is to use a darker color rim; like gun metal black. This is not just a truck with a celebrity name label on it; its a very well built well designed truck; like a special edition SVT.

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